What is the value of my twitter followers

I have a number of different Twitter accounts all run in slightly different ways with a total of about 8,000 followers across all the accounts. Once a quarter I sit and review my return on investment (ROI) I use a number of different applications such as, Hootsuite, Tweetdeck and Twitters own analytics Which I have talked about before Twitter Analytics

Which enables me to delve into the demographics of my followers and see what they are interested in and how best for me to interact with them.

TWITTER AUDIENCE STATS

62.0% are male
94.8% are married
45.0% are parents
41.2 yrs average age
$51.0k/yr. avg. income

AUDIENCE LOCATION

An international audience, with top cities:
London (23.3%)
Manchester, UK (17.7%)
New York (3.2%)
Bolton (3.2%)
Preston (2.1%)
Los Angeles (0.9%)

@CarlBradshaw’s followers are in their early forties, typically married with children and with high income.The account has a notable audience concentration in London.
Professionally, @CarlBradshaw‘s followers are employed as consultants, finance/banking professionals, sales/marketing managers, senior managers and web developers. The account ranks within the top 10% of all Twitter accounts in terms of density of entrepreneurs.

In their spare time they enjoy political news, travel, cooking, golf and reading. People following @CarlBradshaw are charitably generous.
As consumers they are relatively affluent, with spending focused most strongly on health/fitness, travel and technology. Their strongest brand affiliations include Fitness Republic, Days Inn, Holiday Inn, Zipcar and Starwood Hotels.

On Twitter they are very influential, tweeting most often about business, news/politics and apps. Notable audience correlations include @JuliaGillard, @lonelyplanet, @Lord_Sugar, @Number10gov and @MrKRudd.

TOPICS OF DISCUSSION

#bizitalk #startups #employment #exciting #networking #googleplus #internet #MCFC #indie #shopping #sales

By regularly looking at this information, and using the topics of discussion and the areas my followers tend to spend in, I can engage with my Twitter followers and in time, make them clients, and start to gain value from the use of social media.

Top 10 Linkedin tips for business

Social media is an influential contributor to any business or company’s traffic and lead generation

Top 10 Linkedin tips for business

efforts in both B2B and B2C. How many of us ask ourselves why am I doing this social media thing? and how efficient are the various different social media channels when looking at directly driving leads?

Hubspot recently completed a study of over 5,000 business and found that B2B traffic from LinkedIn generated 277% (thats almost three times better) visitor to lead conversion rates than both Twitter and Facebook.

Top 10 LinkedIn tips for Business

1. If you want rewards you must invest time and effort into your chosen Social Media Channel.

2. If something is working, repeat more of the same posts – (Why fix what isn’t broken)

3. By focusing your posts look to increase the number of CTA’s (call to actions)

4. Take a look at LinkedIn Help Forum this is a forum which enables users to ask questions and get answers from within the online community.

5. LinkedIn Groups – Statistics – for instance I started the Lancashire Networking Group and we now have nearly 2,000 members. Take a look at the statistics for yourself.

6. LinkedIn Company Pages

7. Complete 100% of your personal profile – obvious I know – but how many times do you find an incomplete one and skip on to the next profile.

8. A good quality head shot image is a must lets face it – its the first thing people see, so remember to brush your hair and smile.

9. LinkedIn Events Any easy and effecient way of running your events, whether its a launch party, networking or just informal drinks for a group of colleagues.

10. Linkedin Polls – Groups now have the ability to run polls to the members, a great FREE way to conduct a little market research.

For more information on how Positive Business Development can help you develop your brand on Linkedin give us a call or complete this priority call me back form below:

Author: Carl Bradshaw FInstSMM. Follow on Twitter @CarlBradshaw, Google+, or public updates on Facebook catch up with what I’m reading on Pinterest.
By Carl Bradshaw, Positive Business Development

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Motivational Tips for the Self Employed

As the saying goes “it can be lonely at the top” especially when you are the top middle and bottom of your organisation. I have found from my experiences when mentoring self employed on motivation I get asked – Carl how do you stay so motivated – what makes you get up and go every day when it would be easier to stay in bed.This for me is a really difficult question to answer – because I don’t know what makes me the way I am. However, I have learnt that you cannot motivate someone to do anything that they do not want to do for themselves. No matter how hard you try.

I have found from discussion with many business owners that the following are often the cause of demotivation:

Top three reasons for demotivation

1. Lack of direction – if you don’t plan for what you want to achieve how can you be expected to achieve it.
2. Lack of focus – if you are unsure about what you want, how can you achieve anything?
3. Lack of confidence

Top Seven Tips for Maintaining Self Motivation.

1. Never be afraid to make mistakes, if we don’t try we will never succeed.
2. Spend at least one hour each day in developing your self – whether this is reading a management book, catching up on your industry news or just learning something new.
3. Manage your time better set yourself deadlines, plan and stick to them.
4. Take regular breaks – we all know that the human brain can focus on one task for a maximum of around 45 mins – so make sure to take a break, if you work at a desk like, me make sure to get outside at some point in the day, take a walk and exercise your brain as well as your body.
5. Get outside your comfort zone – do something different, if you use your discomfort zone to it best advantage often you will complete your best work.
6. Train yourself to complete each task you start – often you will hear business owners talking about balls in the air, or spinning many plates – try not to start to many jobs that you cannot possible finish.
7. Make a conscious choice to be happy – happy people are motivated and achieve their goals and ambitions.

Remember these great words from Albert Einstein:
Strive not to be a success, but rather to be of value.

By Carl Bradshaw, Positive Business Development