Social Media a Conversation

Social media is about connecting with people, holding a conversation with them, and sharing information. The video below tells a short message of how posting a single update can generate a much larger conversation – between a student, a baker and bank. It also highlights how Hootsuite can help you streamline your social media efforts, schedule your posts, and manage your feedback and analytics.

https://vimeo.com/43914561

To find out more about how to maximize your social media management, call Carl today on 0161 751 0233.

Life is better when we share. So please do share. Try Hootsuite Pro Free for 30 days now.

What is the value of my twitter followers

I have a number of different Twitter accounts all run in slightly different ways with a total of about 8,000 followers across all the accounts. Once a quarter I sit and review my return on investment (ROI) I use a number of different applications such as, Hootsuite, Tweetdeck and Twitters own analytics Which I have talked about before Twitter Analytics

Which enables me to delve into the demographics of my followers and see what they are interested in and how best for me to interact with them.

TWITTER AUDIENCE STATS

62.0% are male
94.8% are married
45.0% are parents
41.2 yrs average age
$51.0k/yr. avg. income

AUDIENCE LOCATION

An international audience, with top cities:
London (23.3%)
Manchester, UK (17.7%)
New York (3.2%)
Bolton (3.2%)
Preston (2.1%)
Los Angeles (0.9%)

@CarlBradshaw’s followers are in their early forties, typically married with children and with high income.The account has a notable audience concentration in London.
Professionally, @CarlBradshaw‘s followers are employed as consultants, finance/banking professionals, sales/marketing managers, senior managers and web developers. The account ranks within the top 10% of all Twitter accounts in terms of density of entrepreneurs.

In their spare time they enjoy political news, travel, cooking, golf and reading. People following @CarlBradshaw are charitably generous.
As consumers they are relatively affluent, with spending focused most strongly on health/fitness, travel and technology. Their strongest brand affiliations include Fitness Republic, Days Inn, Holiday Inn, Zipcar and Starwood Hotels.

On Twitter they are very influential, tweeting most often about business, news/politics and apps. Notable audience correlations include @JuliaGillard, @lonelyplanet, @Lord_Sugar, @Number10gov and @MrKRudd.

TOPICS OF DISCUSSION

#bizitalk #startups #employment #exciting #networking #googleplus #internet #MCFC #indie #shopping #sales

By regularly looking at this information, and using the topics of discussion and the areas my followers tend to spend in, I can engage with my Twitter followers and in time, make them clients, and start to gain value from the use of social media.

Web, Graphic Design and Print

CreativeNW offer Web, Graphic Design and Print services to businesses, charities, community groups and Small to Medium Enterprise (SME) in the North West, specifically Lancashire and Manchester. The team have over 49 years combined experience in the design and marketing sector.

It is our aim to exceed client expectation in everything we do.

Says Mark Dearden – Developer

In the last 20 years we have created sites for kitchen designers, management consultants, computer consultants, joiners, builders, pubs, restaurants, debt management consultants and budgerigars breeders. All with different requirements, some websites are small some are over 200 pages in size. Some require contact forms, or the ability to upload photos and video and some are just brochure sites in order to provide a basic online presence. No matter what your business requires CreativeNW are confident they can provide.

Web Design services

Whether you’re new to the internet or have been online for a while we have a service to suit you. From updating existing websites to creating new sites. Using a variety of methods including:

HTML
Content Managed Systems (CMS) such as WordPress
Full e-commerce solutions

We will listen to what you and your business want and deliver on time and on budget.

Graphic Design

Brand Identity is often the key to a successful business, CreativeNW offer a large range of graphic design services from logo design, through to leaflets, catalogues, menus and more.

Print Services

CreativeNW can supply professionally printed, full colour flyers, leaflets, business cards, letterheads & compliment slips, booklets and posters.

You can supply your own artwork or CreativeNW can create it for you, delivered anywhere in the UK including options for next day delivery.

For more information on any of our services please complete the form below for an immediate response.

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Author: Carl Bradshaw FInstSMM. Follow on Twitter @CarlBradshaw, Google+, or public updates on Facebook catch up with what I’m reading on Pinterest.
By Carl Bradshaw, Positive Business Development

Email Marketing Partner

Positive Business Development Joins the Constant Contact Partner Program

Solution Provider Program Delivers Effective and Affordable Online Marketing Tools to Win Customers and Build Strong, Lasting Relationships

Positive Business Development today announced it has joined the Constant Contact Partner Program (NASDAQ: CTCT) as a Solution Provider Partner. Positive Business Development will now be able to provide its clients with easy-to-use email marketing, social media marketing, event marketing, and online survey tools to help them create and build strong, lasting customer relationships.

“I am really looking forward to helping small business owners get the benefit of big business experience on a shoe string” said Carl Bradshaw. “The Constant Contact online marketing tools give our clients a valuable addition to our core services. Because of the tools’ ease-of-use and affordability, membership in the Constant Contact partner program provided a great solution to meet our clients’ marketing needs.”

Positive Business Development will now use Constant Contact’s online marketing tools, which are specially designed to help small businesses and organizations drive participation and strengthen relationships. These tools include:

– Email Marketing for quickly creating professional-looking emails, managing contact lists, measuring campaign results, and reviewing new list members;
– Social Media Marketing for turning fans, friends, and followers into customers. Harnessing digital word of mouth from Facebook, retweeting offers on Twitter, or posting a review on Yelp keeps the conversation going and generates a powerful buzz for small business;
– Event Marketing for efficiently promoting and managing registrations and RSVPs for meetings, functions, seminars, and events; and
– Online Survey for gathering feedback that helps meet customer needs, generate new ideas, and help grow a business or organization.

“Carl is an enthusiastic and energetic business developer, always keen to find a deal of value to all parties. Seldom defeated at the first hurdle, he proactively researches, then finds ways of closing a deal, and will spend time to consider all options to ensure that a competitive, structured proposal is presented to both management and potential client.” said Mr S, MD in Lancashire

“Our tools are all proven to help small businesses connect with customers and build successful relationships with them,” said Rick Jensen, senior vice president and chief sales and marketing officer at Constant Contact. “We are pleased that Positive Business Development chose Constant Contact to provide its customers with our online marketing tools, and we look forward to working together to be an even bigger factor in their customers’ success.”

Please direct all press inquiries to:

Positive Business Development
Carl Bradshaw
Business Development
E: carl@carlbradshaw.co.uk
T: 08444 123 174

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

10 tips to improve your email marketing results

Although we all too often find we are disappointed with the results from email marketing, so using my experiences and those of other – Email MarketingProfessionals I recently wrote an article detailing the top 10 ways to improve your email marketing results.

My article is titled “10 tips to improve your email marketing results” which you can read by following the link.

A shortened version of the 10 tips are below:

1. Only email people who have genuinely opted-in to receive email from you

2. Spend time on the subject line to catch people’s attention.

3. Personalise your email to your client.

4. Have a clear call to action.

5. Remember content is king.

6. Keep text links clear and precise.

7. Use the correct alt tags for your images.

8. Don’t use large images links.

9. Include a plain text version of every message.

10. Test emails on different email clients.

Article Source: http://EzineArticles.com/6051484

Email and Event Marketing