What is the value of my twitter followers

I have a number of different Twitter accounts all run in slightly different ways with a total of about 8,000 followers across all the accounts. Once a quarter I sit and review my return on investment (ROI) I use a number of different applications such as, Hootsuite, Tweetdeck and Twitters own analytics Which I have talked about before Twitter Analytics

Which enables me to delve into the demographics of my followers and see what they are interested in and how best for me to interact with them.

TWITTER AUDIENCE STATS

62.0% are male
94.8% are married
45.0% are parents
41.2 yrs average age
$51.0k/yr. avg. income

AUDIENCE LOCATION

An international audience, with top cities:
London (23.3%)
Manchester, UK (17.7%)
New York (3.2%)
Bolton (3.2%)
Preston (2.1%)
Los Angeles (0.9%)

@CarlBradshaw’s followers are in their early forties, typically married with children and with high income.The account has a notable audience concentration in London.
Professionally, @CarlBradshaw‘s followers are employed as consultants, finance/banking professionals, sales/marketing managers, senior managers and web developers. The account ranks within the top 10% of all Twitter accounts in terms of density of entrepreneurs.

In their spare time they enjoy political news, travel, cooking, golf and reading. People following @CarlBradshaw are charitably generous.
As consumers they are relatively affluent, with spending focused most strongly on health/fitness, travel and technology. Their strongest brand affiliations include Fitness Republic, Days Inn, Holiday Inn, Zipcar and Starwood Hotels.

On Twitter they are very influential, tweeting most often about business, news/politics and apps. Notable audience correlations include @JuliaGillard, @lonelyplanet, @Lord_Sugar, @Number10gov and @MrKRudd.

TOPICS OF DISCUSSION

#bizitalk #startups #employment #exciting #networking #googleplus #internet #MCFC #indie #shopping #sales

By regularly looking at this information, and using the topics of discussion and the areas my followers tend to spend in, I can engage with my Twitter followers and in time, make them clients, and start to gain value from the use of social media.

Twitter Analytics

Twitter has recently made its Twitter Analytics available to everyone who has an account, why is this important you ask? Well if you are using twitter for business purposes it is certainly a useful tool to be able to take a snap shot look at your account and its impact on your potential clients and customers, to see if you are engaging with them in a positive way.

Try it here: analytics.twitter.com Remember, you must be signed in to your account in order to access analytics.

Twitter Activity

The above image show Twitter Activity over the last 28 days, this is the number of times twitter users have seen your posts over the last month.

Twitter Engagement

On the first tab not only will you see your twitter activity, but also your engagement and below your recent individual tweets and how each has performed. So imagine for a second that you are running an e-commerce store and you see increases in your follower engagement following your tweets about new products, or launches on new seasons products. How much value would you place on knowing which types of tweets get the most engagement from your followers?

By knowing which types of tweets, i.e. Pictures, Video, Text, Links etc are getting the most engagement, you can plan your social media campaigns around product launches with a greater degree of success. Once you are armed with this information you can then concentrate on increasing the number of retweets, replies, link clicks etc, and your number of dedicated followers should increase take a look at one of my earlier articles detailing the 6 tips to increasing your twitter followers.

Twitter also produce this handy guide for how to measure your performance. business.twitter.com/measure-your-impact

Twitter Accounts to follow

Here are a few accounts that I manage that you might like to follow:

CarlBradshaw
MentorNW
CreativeNW1
CreatedinManc
ShopNW
HopwoodPub

Twitter Interests
Again by understanding what the top 5 interests of your followers are, you can gain a greater understanding of what content to put out across your social media platforms to gain more engagement, retweets, and link clicks, thus actively driving more traffic towards your social media placements and websites. So if you take a look at the image below, you will find that these particular users most unique interests are Marketing, Entrepreneurship, Leadership, SEO and Small Business, now this clearly tells the account holder, that should he continue to send broadcasts with this subjects that they are more likely to be engaged with the content than anything else.

For more information on how to get the best from your social media campaigns call Carl on 0161 751 0233 for an informal chat and coffee.

Top 10 Linkedin tips for business

Social media is an influential contributor to any business or company’s traffic and lead generation

Top 10 Linkedin tips for business

efforts in both B2B and B2C. How many of us ask ourselves why am I doing this social media thing? and how efficient are the various different social media channels when looking at directly driving leads?

Hubspot recently completed a study of over 5,000 business and found that B2B traffic from LinkedIn generated 277% (thats almost three times better) visitor to lead conversion rates than both Twitter and Facebook.

Top 10 LinkedIn tips for Business

1. If you want rewards you must invest time and effort into your chosen Social Media Channel.

2. If something is working, repeat more of the same posts – (Why fix what isn’t broken)

3. By focusing your posts look to increase the number of CTA’s (call to actions)

4. Take a look at LinkedIn Help Forum this is a forum which enables users to ask questions and get answers from within the online community.

5. LinkedIn Groups – Statistics – for instance I started the Lancashire Networking Group and we now have nearly 2,000 members. Take a look at the statistics for yourself.

6. LinkedIn Company Pages

7. Complete 100% of your personal profile – obvious I know – but how many times do you find an incomplete one and skip on to the next profile.

8. A good quality head shot image is a must lets face it – its the first thing people see, so remember to brush your hair and smile.

9. LinkedIn Events Any easy and effecient way of running your events, whether its a launch party, networking or just informal drinks for a group of colleagues.

10. Linkedin Polls – Groups now have the ability to run polls to the members, a great FREE way to conduct a little market research.

For more information on how Positive Business Development can help you develop your brand on Linkedin give us a call or complete this priority call me back form below:

Author: Carl Bradshaw FInstSMM. Follow on Twitter @CarlBradshaw, Google+, or public updates on Facebook catch up with what I’m reading on Pinterest.
By Carl Bradshaw, Positive Business Development

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Email Marketing Partner

Positive Business Development Joins the Constant Contact Partner Program

Solution Provider Program Delivers Effective and Affordable Online Marketing Tools to Win Customers and Build Strong, Lasting Relationships

Positive Business Development today announced it has joined the Constant Contact Partner Program (NASDAQ: CTCT) as a Solution Provider Partner. Positive Business Development will now be able to provide its clients with easy-to-use email marketing, social media marketing, event marketing, and online survey tools to help them create and build strong, lasting customer relationships.

“I am really looking forward to helping small business owners get the benefit of big business experience on a shoe string” said Carl Bradshaw. “The Constant Contact online marketing tools give our clients a valuable addition to our core services. Because of the tools’ ease-of-use and affordability, membership in the Constant Contact partner program provided a great solution to meet our clients’ marketing needs.”

Positive Business Development will now use Constant Contact’s online marketing tools, which are specially designed to help small businesses and organizations drive participation and strengthen relationships. These tools include:

– Email Marketing for quickly creating professional-looking emails, managing contact lists, measuring campaign results, and reviewing new list members;
– Social Media Marketing for turning fans, friends, and followers into customers. Harnessing digital word of mouth from Facebook, retweeting offers on Twitter, or posting a review on Yelp keeps the conversation going and generates a powerful buzz for small business;
– Event Marketing for efficiently promoting and managing registrations and RSVPs for meetings, functions, seminars, and events; and
– Online Survey for gathering feedback that helps meet customer needs, generate new ideas, and help grow a business or organization.

“Carl is an enthusiastic and energetic business developer, always keen to find a deal of value to all parties. Seldom defeated at the first hurdle, he proactively researches, then finds ways of closing a deal, and will spend time to consider all options to ensure that a competitive, structured proposal is presented to both management and potential client.” said Mr S, MD in Lancashire

“Our tools are all proven to help small businesses connect with customers and build successful relationships with them,” said Rick Jensen, senior vice president and chief sales and marketing officer at Constant Contact. “We are pleased that Positive Business Development chose Constant Contact to provide its customers with our online marketing tools, and we look forward to working together to be an even bigger factor in their customers’ success.”

Please direct all press inquiries to:

Positive Business Development
Carl Bradshaw
Business Development
E: carl@carlbradshaw.co.uk
T: 08444 123 174

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.