What is the value of my twitter followers

What is the value of my Twitter followers? I have a number of different Twitter accounts all run in slightly different ways with a total of about 8,000 followers across all the accounts. Once a quarter I sit and review my return on investment (ROI) I use a number of different applications such as, Hootsuite, Tweetdeck and Twitters own analytics Which I have talked about before Twitter Analytics Which enables me to delve into the demographics of my followers and see what they are interested in and how best for me to interact with them. TWITTER AUDIENCE STATS 62.0% are … Continue reading What is the value of my twitter followers

A day of sales on the streets of Manchester

A day of sales on the streets of Manchester Last week I spent a day of sales on the streets of Manchester going back to the basics of sales, that’s knocking on doors, pressing flesh and exchanging business cards with the owners of shops, offices and surgeries with the prospect of generating some sales leads for my client. It always amazes me that the old basics of sales still work in the current electronic age of blogs, social media, email marketing, text marketing and proximity marketing too name just a few.When I started my career in sales in 1988 I … Continue reading A day of sales on the streets of Manchester

7 Golden Rules for Excellent Customer Service

Customer service should be at the heart of any business. You can go through the expensive motions offering various different timely promotions & discount prices to bring in as many new customers as you want, but unless you can get your service levels right you will not get some of those customers to come back, and repeat business, your existing customer bank is your most profitable asset. Excellent customer service is all about bringing customers back to your business time and time again. Make sure your customers are happy – happy enough to pass great feedback or testimonials about your … Continue reading 7 Golden Rules for Excellent Customer Service